Marketing Communication Manager
Indicative Job Description Marcom Manager
Position
Marketing Communication Manager
Location
Nariman Point, Mumbai - HO
About Fazlani Group
Fazlani Group of Companies has come a long way since its inception in 1927. It is growing both laterally as well as vertically, carving a success story across multiple domains, guided by strong core values and an honest promise of delivering complete satisfaction to all stakeholders.
The group has earned profound trust and respect during our journey of over 90 years. We are India’s leading exporter of un-manufactured Leaf Tobacco to 75 countries across the globe. With our persistent quality services, we are now recognized by the Government of India as *Star Export House. The group is a name to reckon within India’s exports fraternity. The group boasts of many fully owned subsidiaries and each of them is one of the most trusted names within their serviced markets. From sesame seeds to ready-to- eat packaged foods, from tobacco products to fresh cut flowers and a holistic wellness resort, the Fazlani Group of Companies have now acquired the status of a Conglomerate. The group has also ventured into the field of education and has been able to build some admirable brands from pre-primary to business management education.
The Fazlani Group of companies has consistently received awards and Certificates of Merit year after year from various Government bodies at State, National & International levels. With growing presence nationally and internationally, its portfolio has expanded to multiple domains under various companies diversifying the groups portfolio from exports of tobacco and non-tobacco smoking products, commodities and ready to eat food products to education and holistic wellness resort. The Fazlani group is well poised to offers accelerated growth opportunities.
Roles and Responsibility
We’re seeking an experienced Marcom Manager to lead our marketing communications efforts and promote our wellness retreat as a premier destination for holistic wellness. The ideal candidate will have a strong background in marketing, excellent communication skills, and a passion for wellness.
Key Responsibilities:
- Develop and implement comprehensive marketing communications strategies to reach new audiences, drive bookings, and increase brand awareness.
- Create and curate engaging content (written, visual, video) for various channels, including website, social media, email newsletters, and print materials.
- Manage social media presence, including content calendars, posting schedules, and engagement metrics.
- Collaborate with cross-functional teams, including sales, operations, and programming, to ensure aligned messaging and promotional efforts.
- Develop and manage email marketing campaigns, including newsletters, promotions, and automated email sequences.
- Analyze and report on marketing metrics, including website analytics, social media engagement, and email open rates.
- Manage and maintain relationships with external partners, including media outlets, influencers, and wellness industry partners.
- Stay up to date with industry trends, best practices, and emerging technologies to continuously improve marketing efforts.
Position Requirements
- Bachelor’s degree in marketing, Communications, or related field.
- Minimum 5 plus years of experience in marketing communications, preferably in the wellness or hospitality industry.
- Proven track record of developing and executing successful marketing campaigns.
- Excellent communication and project management skills.
- Proficiency in marketing automation platforms, email marketing software, and social media management tools.
- Ability to work in a fast-paced environment and meet deadlines.
- Passion for wellness and commitment to promoting holistic well-being.
- Experience with CRM systems and data analysis.
- Knowledge of SEO principles and content optimization techniques.
- Certification in marketing, wellness, or a related field.
- Familiarity with design and video editing software.
More Info – hr@sopariwala.com